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  • Writer's pictureSouvik Das

AI does a lot of things, including helping this Brand provide you with personal assistants

H&M uses the H&M Kik bot as a brand extension tailored towards customizing the user’s shopping experience. Whether consumers are looking for outfit inspiration or are debating trying out a new style, they can browse potential options by chatting with H&M on Kik as if they had a personal stylist at their fingertips.

#Customerexperience #Customization

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