The Jenn of all airline questions …
Jenn knows all about the content on the website and answers questions based on natural language, so you can actually ask Jenn questions in your own words. Simply click on Jenn, and once her window is launched, just type in your question. Jenn will provide a brief answer and navigate to the page on the site with the most relevant information. She can help with:
Web site navigation
Flight reservations
Mileage Plan help
And much more
With the microphones on, Jenn can also vocalize her answers, along with her written response. She also suggests more details & related links, often with her answers.
Find more here:
https://www.alaskaair.com/content/about-us/site-info/ask-jenn.aspx